Wil has been producing graphics for shows on Shark Week since 2007. "Great White Appetite", produced by Gurney Productions, focused on the voracious appetite of the ocean's apex predator, the great white shark.
Throughout the show they feed the sharks and capture incredible footage of the great whites attacking the bait. We pitched the idea of using the logo itself as bait and having the shark take a big chunk out of it for a Shark Week worthy moment. Using elements from several pieces of footage we created the scene and introduced the CG logo.